Digital and Customer Experience Marketing

Issued by UCSC Silicon Valley Extension

Badge earners are prepared to design and manage digital marketing strategies that strengthen customer relationships across the customer journey. They learned to plan integrated campaigns, use CRM and marketing automation tools, and develop strategies for customer acquisition, engagement, and retention. Participants also explored how digital channels and customer data platforms support customer experience and measurable business outcomes.

Type Learning
Level Advanced
Time Months
Cost Paid

Additional Details

Skills

Customer Acquisition Management
Customer Experience (CX)
Customer Journey
Customer Relationship Management (CRM)
Customer Retention
Digital Content
Digital Marketing
Life Cycle Management
Marketing
Marketing Automation

Earning Criteria

Completed the following courses: Strategic Digital Marketing and Integrated Campaign Planning; CRM Implementation and Customer Experience Strategy; and Customer Acquisition Planning and Growth Tactics. Met all requirements for a Digital and Customer Experience Marketing Specialization. Earned 6 units.