Content Marketing and Campaigns

Issued by UCSC Silicon Valley Extension

Participants learned to develop content strategies, plan integrated marketing campaigns, and use AI-enabled tools to support content creation and distribution. Badge earners will combine creative storytelling with strategic campaign planning, preparing them to coordinate messaging across channels and execute campaigns that support brand growth and audience engagement.

Type Learning
Level Advanced
Time Months
Cost Paid

Additional Details

Skills

AI Content Creation
Artificial Intelligence (AI)
Brand Marketing
Content Development
Content Marketing
Content Strategy
Digital Content
Digital Marketing
Generative AI
Marketing
Social Media Marketing
Storytelling

Earning Criteria

Completed the following courses: AI Tools for PR, Media, and Campaign Communications; Strategic Digital Marketing & Integrated Campaign Planning; AI Applications and Tools for Marketers. Met all requirements for a Content Marketing and Campaigns specialization. Earned 6 units.