AI Marketing and Analytics

Issued by UCSC Silicon Valley Extension

Participants are prepared to apply analytics and AI tools to evaluate and improve digital marketing performance, analyze marketing data, measure customer engagement, and optimize campaigns using web and mobile analytics platforms. Participants also understand modern search practices, including search engine optimization, search engine marketing, and AI-driven search environments, and can translate data insights into strategies that support marketing decision-making and measurable results.

Type Learning
Level Advanced
Time Months
Cost Paid

Additional Details

Skills

Artificial Intelligence (AI)
Customer Engagement
Data Analysis
Digital Marketing
Marketing
Marketing Analytics
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Web Analytics

Earning Criteria

Completed the following courses: Search and AI Engine Optimization (SEO, SEM, AEO); Applied Web, Mobile, and AI Analytics; and AI Applications and Tools for Marketers. Met all requirements for an AI Marketing and Analytics Specialization. Earned 6 units.