Digital Marketing

Digital Marketing

Issued by UCL - Erhvervsakademi og Professionshøjskole

This course examines how digital tools are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. This elective course is part of the INNOVATION AND ENTREPRENEURSHIP offered by UCL.

Skills

Earning Criteria

  • The student who attended the Digital Marketing elective course gets the following badge, which shows they received extensive knowledge within: Marketing Tools: SoMe and SEO, Google Ads + Bing, Wordpress setup and user reviews. Also knowledge in Consumer behavior, Bing ads, Marketing Content, Hotjar & Coffee Shop test, Eye tracker (NeuroMarketing), Data Analytics, Big data, AI and bots