Business-Driven Digital Marketing
Issued by
University of California, Irvine
Earners of this badge demonstrate the ability to research and articulate an understanding of the operation and benefits of AI and GEO as it applies to an organization’s search engine marketing efforts. They can provide an analysis of current AI technology and recommendations based on the findings. Earners can develop a management-level written report to communicate strategic and financial recommendations to executive-level management and stakeholders.
Skills
- Business-Driven Digital Marketing
Earning Criteria
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Written Paper: The earner submits a comprehensive document that provides data on current AI efforts as they relate to search engine marketing effectively communicating the AI landscape and the rationale for the investment to management/client stakeholders.
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The paper includes an Executive Summary (one or two paragraphs introducing the project to the reader and providing a high-level purpose and goals of the paper) and a Recommendations and Conclusions section to evidence application of student learning. A template will be provided by the instructor to assist in completing this assignment.
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Financial analysis is included to clearly and concisely identify financial benefits. The topics flow in a logical order leading to a definitive conclusion. Any included visuals must be high quality and pertinent to the topic. The earner incorporates instructor feedback from previously submitted drafts.