AI-Assisted Marketing Plan Foundations
Issued by
University of California, Irvine
Earners can develop audience-focused social media content and campaign concepts using AI assistants to support ideation, messaging, and content planning. Badge earners demonstrate the ability to create platform-appropriate marketing content, refine AI-generated outputs using professional judgment, and apply basic social media strategy principles in a marketing workflow.
Skills
- AI-Assisted Marketing Plan Foundations
Earning Criteria
-
Project-based assessment focused on developing social media marketing content using an AI assistant.
-
Create audience-focused social media posts, messaging, and campaign concepts tailored to specific platforms and marketing goals.
-
Document their AI-assisted workflow by submitting sample prompts, AI-generated outputs, and revised final content.
-
Competency is evaluated using a rubric measuring audience alignment, quality and relevance of content, effective and responsible AI use, creativity, and professional presentation standards.