Certification: Digital Advertising Fundamentals

Issued by U of Digital

U of Digital's course on Digital Advertising Fundamentals is an overview of digital advertising: the history, the perspective of marketers, the perspective of publishers, ad technologies, buying/selling mechanisms, measurement, data usage, and more.

Skills

Ad Tech
Attribution
Digital Advertising
Identity
Marketing
Measurement
Monetization
Programmatic

Earning Criteria

Completing a comprehensive course on digital advertising fundamentals, and passing an assessment to demonstrate retention of knowledge.