The Trade Desk Edge Academy: NBCU Programmatic Pros - Programmatic Basics

Issued by The Trade Desk

Earners of the Programmatic Basics certification have a fundamental understanding required to operate programmatic advertising campaigns effectively. Earners are competent in skills such as RTB (Real Time Bidding), basic ad operations such as setting up tracking tags, managing private marketplace contracts, data collection across 1st and 3rd party data, marketplace quality, and more

Type Certification
Level Foundational

Skills

Ad Operations
Audience Activation
First Party Data
Programmatic Advertising

Earning Criteria

Complete 8.25 hours of coursework and certification exam