Strategic Brand Management
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Strategic Brand Management course. The course covered best practices on how to plan, build and manage a successful brand strategy. The course takes a holistic view of branding from brief to creation and implementation. Delegates have covered the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences.
Additional DetailsEarning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.