Specialist Award in Social Media Management
Issued by
The Chartered Institute of Marketing
This Specialist Award covers the strategic management of social media. It covers three key areas: the first area develops the necessary knowledge and skills to create an integrated social media strategy, the second area develops skills in effective social media management; and the third area covers application of measures and tools to assess performance of social media activities.
Additional DetailsEarning Criteria
Standards
Qualifications are regulated in England (Ofqual) and CCEA (Northern Ireland).