Specialist Award in SEO and Paid Search Management
Issued by
The Chartered Institute of Marketing
This Specialist Award develops knowledge and skills to enable a strategic approach to organic and paid search channels. It covers three key areas: the first is developing the skills to apply research methods required for organic and paid search, including keyword research; the second area develops knowledge about how paid search activities can be managed, while the third key area covers how a website can be successfully optimised for organic search.
Additional DetailsEarning Criteria
Standards
Qualifications are regulated in England (Ofqual) and CCEA (Northern Ireland).