Specialist Award in Ecommerce
Issued by
The Chartered Institute of Marketing
This Specialist Award develops the skills and knowledge to enable strategic decision-making for ecommerce. It covers three key areas: the first area develops skills for the preparation of a business case for an ecommerce proposition, the second area covers best practice in ecommerce to enable a successful website; the final area develops skills in building an effective inbound marketing strategy to support ecommerce.
Additional DetailsEarning Criteria
Standards
Qualifications are regulated in England (Ofqual) and CCEA (Northern Ireland).