Specialist Award in Content Strategy
Issued by
The Chartered Institute of Marketing
This Specialist Award develops knowledge and skills to enable a strategic approach to content planning and creation. It covers three areas: the first area develops skills to create a targeted content strategy to deliver organisational objectives, the second area covers how content can be successfully planned and distributed; and the third area develops skills to create effective copy for a variety of target audiences.
Additional DetailsEarning Criteria
Standards
Qualifications are regulated in England (Ofqual) and CCEA (Northern Ireland).