Social Media Principles
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Social Media Principles course. This course covered best practice on using social channels to grow audiences and increase customer engagement. The course covered how to build a social media strategy, how to select which social media platforms to use, social media campaign development, creating a thought leadership profile, working with influencers and tools to measure success.
Additional DetailsSkills
Earning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.