Search Engine Strategy
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Search Engine Strategy course. This course covered how to develop a strategic search engine strategy, looking at the taxonomies of search – understanding the different ways that people search, including navigation, action, brand, value, feature, occasion, demographic, symptom, and compatibility.
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Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.