Search Engine Marketing (SEM) Principles
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Search Engine Marketing (SEM) Principles course. This course covered best practice on how to plan SEO and PPC campaigns. The course covered setting objectives and goals, establishing search marketing budgets, keyword research, link building, planning PPC and SEO campaigns and measurement.
Additional DetailsEarning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.