Programmatic Advertising
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Programmatic Advertising course. This course covered the opportunities and benefits of programmatic advertising and how to set up effective campaigns. The course covered its ecosystem, DSPs, setting KPIs, ad formats, bidding strategies, targeting options, campaign optimisation and performance metrics.
Additional DetailsSkills
Earning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.