Product Innovation (NPD)
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Product Innovation (NPD) course. This course covered how to conduct an Innovation Audit to highlight improvement opportunities in areas that will drive success and a step-by-step NPD process used by leading innovators, including how to apply idea generation, screening and concept development techniques.
Additional DetailsEarning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.