Pricing: Strategy and Tactics
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Pricing: Strategy and Tactics course. This course covered setting prices from cost-plus models to value-basis models and the impact on the brand as well as performance, such as profitability and growth. The course also covered the effect of digital, freemium models and how the way we communicate price affects what customers think.
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Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.