Planning and Optimising Marketing Campaigns
Issued by
The Chartered Institute of Marketing
Attendees of Planning and Optimising Marketing Campaigns will learn an overview of how to plan marketing campaigns and optimise digital marketing channels
Additional DetailsSkills
- Campaign Development: How To Set Campaign Objectives Select Media Channels And Assess Organisational Capabilities
- Campaign Evaluation: Identify The Key Metrics To Measure Performance And Inform Future Campaign Development
- Campaign Implementation: Tools To Support Campaign Planning And How To Gain Stakeholder Engagement
- Digital Optimisation: How To Improve Conversion Rates And Create A Conversion Optimisation Plan
- Monitoring Campaigns: Forecasting Measuring Effectiveness Testing Techniques And Developing Dashboards
- Planning A Campaign: How To Create A Campaign Plan Develop Customer Value Propositions And Models Of Communication
- Situation Analysis: How To Evaluate Both The Internal And External Marketing Environments And Create A SWOT Analysis