Marketing Principles
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Marketing Principles course. This course covered the core principles of marketing: concepts, models and techniques, including marketing planning frameworks (SOSTAC), brand positioning, proposition development, profiling, segmentation and targeting strategies, the customer journey, product management, pricing, and how to measure the effectiveness of marketing campaigns.
Additional DetailsSkills
Earning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.