Marketing Planning Principles
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Marketing Planning Principles course. This course covered how to write marketing plans using a step-by-step marketing planning framework, including how to identify your key challenges, develop a targeting strategy, construct a Strategy Statement, select appropriate channels and develop a measurement framework.
Additional DetailsSkills
Earning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.