Marketing Dashboards
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Marketing Dashboards course. This course covered how to develop a best practice framework to identify the metrics and information to provide context to the performance of marketing efforts. It covered Google Analytics 4 (GA4), storytelling techniques, the principles of data visualisation and how to design visually appealing marketing dashboards using Microsoft Power Bl, Tableau and Looker Studio.
Additional DetailsSkills
- Data Analysis
- GA4
- Looker Studio
- Marketing Analytics
- Marketing attribution
- Marketing dashboards
- Microsoft Power Bl
- Tableau
Earning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.