Marketing Communications Planning
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Marketing Communications Planning course. The course covered how to structure an integrated marketing communications plan to ensure your resources are used effectively and efficiently. It looked at how both online and offline channels work together to optimise multi-channel marketing campaign performance and how to achieve the optimal balance of brand building, generating interest, creating desire, and delivering an action.
Additional DetailsSkills
Earning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.