Marketing Attribution Masterclass
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Marketing Attribution Masterclass. This masterclass covered an in-depth insight into what cross-channel marketing attribution is, the different attribution models and how to apply these to your business to achieve improved campaign performance and ROI. The masterclass looked at how marketing attribution can support the sales funnel and channel selection across the buying cycle and how to measure it to achieve improved performance.
Additional DetailsSkills
Earning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.