Leading Business Change
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Leading Business Change course. The masterclass covered the core areas needed for leading marketing change: building the right case for change, creating a powerful change culture, and implementing effective change. It covered the role of a Marketing Change Leader and how to facilitate change and develop a culture for continuous and sustainable innovation.
Additional DetailsEarning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.