Introduction to Strategic Marketing
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Introduction to Strategic Marketing course. This course covered how to create a Strategy Statement that identifies strategic priorities and actions, including your growth strategy looking at market penetration, market development, new product development and diversification. The course also covered evaluating brand ideas and developing your proposition strategy.
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CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.