Introduction to Public Relations
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Introduction to Public Relations course. This course covered the principles of online and offline press relations, writing for the media, understanding what makes a great news story, how to develop a PR plan, how to write compelling press releases, how to leverage social channels to build media relationships and how to deal with negative reviews and comments.
Additional DetailsEarning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.