Integrated Marketing Communications (IMC) Planning
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Integrated Marketing Communications (IMC) Planning course. The course covered how a well thought-through integrated marketing communications plan ensures your resources are used effectively and efficiently. The course covered IMC planning, including setting organisational, marketing and communications objectives, how to select the right channels and how to measure performance.
Additional DetailsSkills
Earning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.