How to Write a Marketing Plan

Issued by The Chartered Institute of Marketing

This recognises that the badge holder has attended the CIM How to Write a Marketing Plan course. This course covered a practical guide to building a marketing plan, working through a traditional marketing planning framework, including PESTLE analysis, objective setting, strategy development, customer journey planning, segmentation, brand positioning and ROI calculations.

Additional Details

Skills

Brand Positioning
Customer Journey
Marketing Measurement
Marketing Mix
Marketing Planning
Segmentation and targeting

Earning Criteria

Attended

Standards

CIM Training Courses

CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.