Finance for Marketing Leaders
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Finance for Marketing Leaders course. This masterclass covered advanced financial leadership skills, including the importance of key finance documents, (the P&L statement, balance sheet and cashflow), the key principles of finance such as prudence, going concern, accruals and matching and depreciation and the different approaches to budgeting, including zero-based, bottom-up and top-down, incremental, and rolling budgets.
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CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.