Event Marketing

Issued by The Chartered Institute of Marketing

This recognises that the badge holder has attended the CIM Event Marketing course. This course covered how to build an event marketing strategy and action plan (for live, virtual or hybrid events), including creating your branded event proposition, effectively promoting products and services, generating qualified leads, engaging with attendees, and streamlining post-event communications.

Skills

Customer Insight
Event Marketing
Event Performance
Event Planning
Event Proposition

Earning Criteria

Attended

Standards

CIM Training Courses

CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.