Event Marketing (RJ)
Issued by
The Chartered Institute of Marketing
Attendees of Event Marketing will learn how to reach the right audience, boost attendance and drive engagement
Additional DetailsSkills
- Determine the marketing strategy for your event
- Develop strategies and tactics at each stage of the event lifecycle
- Effective customer profiling segmentation and personalisation
- How to create a compelling event proposition
- How to develop your event pricing strategy to drive ticket sales
- How to turn delegates into advocates
- Options and tactics for creating new events
- The roles of content development and social engagement
- The wants and needs of delegates sponsors and exhibitors