Email Marketing (OB)
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Email Marketing course. This course covered how to improve the performance of email campaigns including how to design a successful email strategy, segmentation and targeting, the use of personalisation, deliverability, subject lines, email templates, testing, optimisation and measurement.
Additional DetailsSkills
Earning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.