Digital Marketing Campaign Planning
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Digital Marketing Campaign Planning course. The course covered best practice on how to develop a multi-channel approach to digital marketing campaign planning that optimises results. The course covered the importance of understanding the multiple interactions of the customer journey, how to deliver consistent and engaging messaging at each touchpoint, multichannel optimisation and how to evaluate performance and attribution.
Additional DetailsSkills
Earning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.