Digital Marketing Analytics
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Digital Marketing Analytics course. This course covered best practice on using data marketing analytics across key digital channels to optimise campaigns. The course covered how to look at and measure digital channel performance, understand channel and cross-channel attribution and use metrics to make informed decisions regarding marketing spend.
Additional DetailsSkills
Earning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.