Digital Copywriting Masterclass
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Digital Copywriting Masterclass course. The course covered how to create and critique copy for the online environment. The course covered best practice for search engine optimisation, including the use of keywords and tags, online storytelling, writing blogs, scripting for video content, creating email campaigns and different ways of making digital copy eye-catching, memorable and persuasive.
Additional DetailsSkills
Earning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.