Data & Marketing Analytics
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Data & Marketing Analytics course. This course covered how to use analytics to improve marketing effectiveness and maximise ROMI (Return on Marketing Investment). The course focused on the practical application of KPIs, metrics and analytics tools and techniques to understand both historical and current performance, as well as how to predict future outcomes.
Additional DetailsSkills
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Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.