Customer Relationship Strategy
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Customer Relationship Strategy course. The course covered how to plan and build.an effective CRM strategy. The course covered how to attract and retain profitable customers, how to target the right customers with the right message, how to predict which customers are most likely to respond and how to develop engaging customer propositions based on customer insight.
Additional DetailsSkills
- Automation
- Campaign Performance
- CRM Strategy
- Customer propositions
- Predictive Modelling
- Segmentation
Earning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.