Customer Journey Path to Purchase
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Customer Journey Path to Purchase course. This course covered how to identify and map the critical touchpoints on the customer journey, including how to develop audience personas, map the journey from awareness to sales conversion, determine actions to improve the customer touchpoint experience and how to engage with customers to move them to the next stage of their buying journey.
Additional DetailsSkills
Earning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.