Content Strategy
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Content Strategy course. This advanced course covered how to build a measurable and effective content marketing strategy using a 9-step framework. It looked at how to: build an effective content calendar, maximise the benefits of search across social media and SEO, utilise influencers, measure for ongoing improvements and budget optimisation.
Additional DetailsSkills
Earning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.