Content Strategy (JC)
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Content Strategy course. This advanced course covered how to create a content marketing strategy that aligns with business goals and drives customer engagement. The course covered how to develop great content for different audiences, creating an editorial calendar, amplification methods and key analytical tools.
Additional DetailsSkills
Earning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.