Content Marketing
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Content Marketing course. This course covered how to create content-led programmes that are designed to drive traffic and increase conversions. The course covered defining the business objectives of content marketing, planning content, content creation, writing for the web and social media, rich content, content distribution and measurement.
Additional DetailsSkills
Earning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.