Brand Storytelling
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Brand Storytelling course. This course covered how storytelling can create distinctive, emotional and re-energised brands and communications, looking at the principles of behavioural economics, why emotions are the prime means for creating motivation, relevance and saliency and the six S.I.M.P.L.E. rules of storytelling.
Additional DetailsEarning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.