Brand Marketing Principles
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Brand Marketing Principles course. The course covered the principles and benefits of effective branding and how to develop a brand plan. The course focused on the brand audit, brand positioning and developing brand programmes. It reviewed the different approaches to developing brand guideline documents and developing an action plan.
Additional DetailsEarning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.