Behavioural Economics
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM Behavioural Economics course. This course covered how to use behavioural economics techniques to change behaviour and maximise marketing effectiveness, looking at why appealing to emotions is so vital, why we should distinguish what people do from what they say and the whole range of unconscious biases that affect our decision-making.
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CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.