B2B Product Management
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM B2B Product Management course. This course covered how to how to apply best practice, develop product plans for your B2B product portfolio and persuade others to implement your plan in the market, including how to develop a B2B product marketing strategy, set product marketing objectives, design a ‘Go to Market Strategy’ and create your B2B product marketing mix.
Additional DetailsSkills
Earning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.