B2B Marketing Strategy & Planning
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM B2B Marketing Strategy and Planning course. This course covered how to develop a customer focused B2B marketing strategy, including how to identify buyer types, customer acquisition, how to capture and nurture leads, customer loyalty, the customer lifecycle and Account-based marketing.
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Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.