B2B Marketing Communications
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM B2B Marketing Communications course. This course covered how to plan and create high-impact B2B communications that drive sales using a 5-step framework that can be applied to any product or service, covering: Mission, Mindset, Messages, Media and Measurement.
Additional DetailsSkills
- B2B channels
- B2B customer insight
- B2B marketing communications planning
- B2B marketing strategy
- B2B performance measurement
Earning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.