B2B Marketing Communications (NP)
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM B2B Marketing Communications course. This course covered how to build effective B2B lead prospecting, sales generation and relationship building campaigns. The course covered how to develop your B2B communications plan, lifecycle journey mapping, channel integration, creating impactful messaging and campaign performance measurement.
Additional DetailsSkills
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Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.